Wolfcub is a British brand that was founded by a fashion-industry veteran outside of London. The clothing is made in the UK at a local manufacturing family-run facility in a little village in Leicestershire. The founder, Leanne, says that after the birth of her first baby, she struggled to find mini clothes that she loved that weren’t crazy expensive or worn by the masses. So she launched her first collection with a partnership with her own Mama. The concept was simple: comfortable, minimalist, unisex, design-led, and fun. Wolfcub is comprised of a capsule collection of ethically manufactured clothing that is accessible to all but limited enough to be that little bit different. The clothes are unisex because being able to pass down clothes to your second/third/fourth child no matter the gender is not only a financial gain, but means those cute clothes don't get dismissed after just a few wears!