While picking her son up from kindergarten one day, Sussie Lund found her kid sitting inside not allowed to play with the other children on recess due to his being unable to button his pants on his own. Sussie, a long-time designer for some major brand houses was distraught and thought that no parent or child should ever have to deal with such heart-breaking frustrations. She went home and told her husband that she had designed her last outfit with buttons. Inspired to create a hassle-free fashion line for the little ones, Sussie began on her own private collection in 2014. Made up of simple yet chic designs and organic cotton, the pieces are incredibly soft and durable and ensure the ability to pass on from sibling to sibling. She named her brand LOUDLY, to represent happy and proud children.